Lightfarm Studios - New Balance Fresh Foam
For the first time in its history, New Balance has used a 100% CGI-based concept. Lightfarm was specially invited by VML NY to create the film and the campaign images.
This new line of products has as its main concept the sensation of comfort and smoothness. Real sneakers were scanned as a visual reference to keep the fidelity with the products and even a marshmallow was scanned to compose the textures of the 3D Fresh Foam simulated universe. ?
Want to see more cool works like this one? Check it on our website: www.lightfarmstudios.com.br/en