lululemon // 20 Years: Chris Benchetler (Director's Cut)
We were very excited to work with hometown hero, lululemon, on a series of spots created in celebration of their 20th birthday. The spots bring to life five of the lines from lululemon's evolved manifesto through the stories of some badass members of their global community.
Finally, #5 of 5, Chris Benchetler.
Directed by Giant Ant
Producer: Matt James
Creative Direction: Jay Grandin
Art Direction: Rafael Mayani
Illustration: Rafael Mayani, Genice Chan
Storyboards: Rafael Mayani, Jay Grandin
Animation: Sitji Chou, Shawn Hight, Diego Maclean, Matt James, Reece Parker, Jardeson Rocha, Salvador Padilla
Music + Sound Design: Playdate